3Close it
Sales teams that turn leads into revenue
Trifecta Growth Partners helps growing companies build sales teams that close: hiring and onboarding, a clear sales process and playbooks, call reviews where AI picks out the key moments and a person coaches from them, and a pipeline you can trust. The work is led by our founder, who has built, run and scaled sales teams across many industries.
Our founder's track record
Built, ran and scaled sales teams across many industries.
- $100M+
- in lifetime revenue from sales teams under their leadership
- Tens of millions
- in revenue growth helped along the way
Figures from previous sales leadership roles.
Call review: Northgate Dental
1thing to coach
- 04:10✓Found the real problem: sick days, not the price of cleaning
- 11:35!Quoted the price before showing the re-clean guarantee
- 19:20✓Agreed a next step with a date in the diary
Coaching note from Sam
Walk through the guarantee before the price. Try it on Thursday's follow-up.
Thursday's follow-up: signed ✓
What's included
Building your sales team
The right structure for where you are, hiring profiles and interview plans for each role, and onboarding that gets new people selling with confidence sooner.
Sales process and playbooks
Clear stages from first call to signed deal, with talk tracks, objection handling and follow-up rules written down in a form your team actually uses.
Coaching and call reviews
AI listens to recorded calls and picks out the moments that matter: the real problem, the price conversation, the next step. A person then coaches your team from those moments, one habit at a time.
A pipeline you can trust
Clean CRM stages, simple rules for what goes where, and reports that show what's really closing and why, so forecasts stop being guesses.
A good fit if
- You're still the company's best salesperson and want that to change
- You're hiring your first salespeople, or your next few
- Leads come in but too few turn into customers
- Nobody can say with confidence what will close this quarter
Strategy ties it together
How we work
We work out where sharper marketing, a bit of automation or a stronger sales process will pay off most for your business, then build it in that order.
- 1
Free
Your free game plan
We review your website, your marketing, your follow-up and how your team sells, and give you the three moves most likely to win you more work, whether or not we work together.
- 2
Scoped together
Discovery and roadmap
We dig into your customers, your numbers and your tools, then scope and price each piece. You choose what gets built and in what order.
- 3
Highest payoff first
Build, launch, measure
We start with the piece most likely to pay off, measure what it delivers, then line up the next.
- 4
Ongoing
Your team takes the reins
Hands-on training, plain-English documentation and support when you want it. You own every page, account and automation.
Questions about sales
Who leads the sales work?
Our founder, a sales leader who has built, run and scaled sales teams across many industries. In previous roles, teams under their leadership brought in more than $100M in lifetime revenue.
We don't have a sales team yet. Can you still help?
Yes. Many clients start with the owner doing all the selling. We write down what already works, set up a simple process and pipeline, and help you hire and onboard the first people when you're ready.
How do AI call reviews work?
With your team's permission, sales calls are recorded and transcribed. AI flags the moments worth coaching, such as when the price came up or whether a next step was agreed, and a person reviews them and coaches your team. The recordings stay in accounts you control.
Can you help us hire salespeople?
Yes. We help define each role, write the hiring profile and interview plan, sit in on interviews if you'd like, and build the onboarding new hires follow.
The other two lanes
Get your free game plan.
A free review of your website, your marketing, how you follow up leads and how your team sells, with a senior consultant. You leave with the three moves most likely to win you more work, whether or not we work together.
Rather email? hello@trifectagrowthpartners.com